Wednesday, September 14, 2011

Eddie Zaratsian of tic-tock Couture Florals


I love working with Eddie Zaratsian for a number of reasons. He is not only acutely mindful of design trends as they're happening, he is a forward-thinking trend setter. When designing events, it's crucial to be fresh and unique, while at the same time honoring the personality and wishes of your client. When I describe the vision for a wedding or event, Eddie always gets it and he goes above and beyond to deliver floral arrangements that incite amazing emotional responses from my clients and their guests.





Eddie unearthed his passion for floral design over 20 years ago and decided to enroll with the Phil Rulloda School. Phil recognized Eddie's talent and encouraged him to join the American Institute of Floral Design (AIFD) where he became one of their youngest inductees. While Eddie lived abroad, he learned so much and was inspired by Europe's beautiful art, architecture and history.

He returned to the United States and began pushing creative boundaries as Creative Director of tic-tock Couture Florals. His A-list clientele grew quickly and he began working with the world's most renowned wedding planners. He has designed for private events at Chanel, the Emmy's Governor's Ball, the launch of the Oprah Winfrey Network and has been featured on countless television shows, including an appearance as a contestant on LOGO TV's The Arrangement.

In June, he launched Eddie Zaratsian Custom Florals and Lifestyle in conjunction with the grand opening of Restoration Hardware's Beverly Hills concept store. The studio features arrangements for in-store purchase or home delivery. Eddie's style complements Restoration Hardware perfectly and I can't wait to visit the gorgeous new boutique!

Photo Credits:
1. Eddie Zaratsian. Photo by Kris Kan
2. Wedding by a Divine-Occasion. Photos by Larry Crandall Photography
3. tic-tock Couture Florals bouquet. Photo by JLG Photography
4. The Fashion Report at Junebug Weddings. Photo by Apertura Photography
5. Eddie Zaratsian's Fresh Floral Boutique at Restoration Hardware
6. The Flower Wall inside the Fresh Floral Boutique at Restoration Hardware

Friday, September 9, 2011

Jes and Danielle's California Wedding

In 2005, Jes was on a business trip to Los Angeles and stranded in downtown LA. He'd missed his ride back to his hotel in Santa Monica after a company party that Danielle had also attended.  And as fate would have it, he didn’t meet Danielle until he was aimlessly trying to find a way home.  

A colleague spotted Jes looking for a cab (which does not exist in downtown LA at midnight) and introduced him to Danielle and her friend Erin, who were about to drive home to Santa Monica. After some playful ribbing, Danielle somewhat reluctantly agreed to give him a ride home.  And that’s how it all began...

On October 3, 2009, Jes and Danielle went for a hike on the Appalachian Trail.  After hours of hiking, they finally made it back to the car and began a search for somewhere to eat.  While on a back mountain road, Jes hit a huge pothole and said he thought they might have a flat.  He pulled into a little grassy area overlooking the Delaware Water Gap and got out of the car to check on the tire.  While under the back of the car, he yelled for Danielle to come out and help.  As she walked to the back of the car thinking she was helping fix a tire, she saw Jes getting down on one knee, getting ready to propose.


When Danielle first came to me, she immediately expressed her desire to capture the essence of California style into her wedding. She grew up in Southern California before moving to New York and wanted to bring her friends and family out here, to share with them what she loved so much about Orange County for her big day. 

She also wanted to have the ocean as a backdrop, so this really helped in choosing a place; and the St. Regis was perfect. It had everything Danielle and Jes wanted; elegance, a California vibe, a top-notch staff and an amazing view of the ocean with gorgeous sunsets every evening. 

Jes and Danielle's wedding day turned out to be truly amazing!  All of their family and close friends were in attendance and Jes’s father performed the ceremony, which made it wonderfully warm and emotional.


Photography: Toby Morris
Venue: St. Regis Resort
Florist: M's Flowery
Wedding Planner: a Divine-Occasion
Beautician: The W Salon
Bridal Salon: The White Dress
Entertainment: Jordan Music Entertainment; N-Demand
Lighting: PSAV
Seamstress: Pronovia's
Stationary: Sugar Press
Tuxedo Rental: Friar Tux Shop

Thursday, August 25, 2011

Casey & Brando's Wedding

Casey and Brando coincidently attended the same high school yet Casey, being two years younger than Brando, was just a little freshman with a school girl crush. It wasn’t until Brando graduated that Casey captured his heart and he surprised her with a first date at Seaworld in San Diego! They quickly built a strong connection and soon fell in love but it wasn’t until later that they discovered another connection they’d shared for years but had no idea existed.

As a girl, Casey and her mother frequented a post office that sold hand-painted greeting cards by a local woman from Lake Arrowhead. The artist told Casey and her mom the story behind her work and how she decided to sell her art to support her family.  Touched by the woman’s story and her incredible talent, Casey and her mother bought them whenever they could. After a year of dating, Brando noticed the cards at Casey's parent's house and said "Those are my mother's cards!”

Brando proposed in Coronado after sending her on an eight hour scavenger hunt which consisted of activities like yoga, a picnic lunch with her parents, and beer at a brewery with some of Brando's friends and brothers. The day ended with Casey riding her bike around Coronado and arriving back at the spot she had her picnic lunch, to find Brando waiting for her with a view overlooking downtown San Diego.  


When Casey told me she envisioned the wedding having a natural and organic feel, I thought of ways to keep with various outdoor elements by using hues of sage, mustard, and brown for the fall season. The large ficus tree in the backyard became a major focal point for much of the detail in Casey and Brando’s wedding.  For their engagement photos, they carved their initials into the tree, creating a unique prop for the shoot.  This concept grew even further when Jody, Brando’s mother, drew a symbol of a tree, incorporating a “K” as the trunk. The tree motif was found in various elements of the wedding; the invitations printed on wood, the decoration on the cake, and even the note on their wedding favor, The Giving Tree






The tree became a symbol of Casey and Brando’s union. The strength of a tree tied in well with the idea of a strong foundation in love. This concept grew further when I suggested creating tree-like structures from branches for the centerpieces. As a result, the Moss’s began to collect tree branch clippings from their own backyard. After being dried for a year, these clippings ultimately became the foundation for the six foot tree centerpieces. Romantically decorated with flowers, greens, and hanging candles, these original centerpieces were a perfect complement to Casey and Brando’s vision.








Casey's gorgeous corset and skirt were designed by Monique Lhullier.




The maid of honor is Casey’s older sister and best friend. To her sister's right is Brando’s older sister, and two of Casey’s best friends stand on the left. The flower girl is Casey's cousin and Casey was her parent’s flower girl years ago.
 

Brando’s best man was his best childhood friend. In fact, it was the best mans’ father who married Casey and Brando. Brando also had his two brothers, Casey’s brother, and a childhood friend along side him. 




We always love to watch the groom’s expression as the bride walks down the aisle; but Brando's was especially moving. We staged the ceremony so that Casey would come down the side lawn, allowing all the guests to see her before Brando; this really created an element of suspense and surprise for the groom, and you could see in Brando’s face, as Casey came into sight, the pure joy he was feeling in knowing she was about to become his wife.  













Wedding Planner: A Divine-Occasion

Friday, August 19, 2011

Save the Veil: When the Wind Blows...Your Veil Won't!

I've found a great product that every bride planning an outdoor wedding should consider. If your wedding will be on the beach, at the desert, or on a yacht; you need Veil Weights! Not only are these Veil Weights practical, they're gorgeous!

Jill Watson, a Southern California Wedding Planner, came up with the idea for Save the Veil after coordinating several weddings where windy conditions made her brides' veils blow around, causing frustration and disrupting the ceremony and photos. Jill decided that there must be a way to tame the veils. She created some beautiful magnetic jewelry pieces that can be easily attached to a bride's veil.

These little pieces of jewelry are made with genuine mother of pearl and swarovski crystals; they're magnetic and easily slip on and off your veil. When your wedding day is over, you can save them as a keepsake, wear them as jewelry, or use them as magnets to hang up your wedding photos!



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