Wednesday, September 14, 2011

Eddie Zaratsian of tic-tock Couture Florals


I love working with Eddie Zaratsian for a number of reasons. He is not only acutely mindful of design trends as they're happening, he is a forward-thinking trend setter. When designing events, it's crucial to be fresh and unique, while at the same time honoring the personality and wishes of your client. When I describe the vision for a wedding or event, Eddie always gets it and he goes above and beyond to deliver floral arrangements that incite amazing emotional responses from my clients and their guests.





Eddie unearthed his passion for floral design over 20 years ago and decided to enroll with the Phil Rulloda School. Phil recognized Eddie's talent and encouraged him to join the American Institute of Floral Design (AIFD) where he became one of their youngest inductees. While Eddie lived abroad, he learned so much and was inspired by Europe's beautiful art, architecture and history.

He returned to the United States and began pushing creative boundaries as Creative Director of tic-tock Couture Florals. His A-list clientele grew quickly and he began working with the world's most renowned wedding planners. He has designed for private events at Chanel, the Emmy's Governor's Ball, the launch of the Oprah Winfrey Network and has been featured on countless television shows, including an appearance as a contestant on LOGO TV's The Arrangement.

In June, he launched Eddie Zaratsian Custom Florals and Lifestyle in conjunction with the grand opening of Restoration Hardware's Beverly Hills concept store. The studio features arrangements for in-store purchase or home delivery. Eddie's style complements Restoration Hardware perfectly and I can't wait to visit the gorgeous new boutique!

Photo Credits:
1. Eddie Zaratsian. Photo by Kris Kan
2. Wedding by a Divine-Occasion. Photos by Larry Crandall Photography
3. tic-tock Couture Florals bouquet. Photo by JLG Photography
4. The Fashion Report at Junebug Weddings. Photo by Apertura Photography
5. Eddie Zaratsian's Fresh Floral Boutique at Restoration Hardware
6. The Flower Wall inside the Fresh Floral Boutique at Restoration Hardware

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